Teachers Pay Teachers
Search Experience

challenge

TPT’s search page unintuitive and inefficiently prioritized navigation prevented teachers from finding the right resources. Inconsistent interaction patterns and an exhaustive amount of exposed niche filters cluttered the page. Speaking with users confirmed the hypothesis that the design contributed to a sense of overwhelm and slowed down the search experience for busy teachers.

Lead designer: Sarah Knotz, Project manager: Julian Gilliatt

Working alongside the Search & Recommendations team project manager, we identified which filters received the majority of use and those that went virtually unused.

Understanding that an overwhelming percentage of users only filtered by grade and price allowed for the vertical prioritization of the most used filter categories.

Consulting the Baymard Institute’s Search best practices bolstered other UX decisions, such as offering the choice to collapse the lesser used categories, unifying the architecture of subcategories and offering overarching clear and expand functions.