Jefferson Unified Website

challenge

Jefferson envisioned a new website that could unite their Hospital and University under a new “One Jefferson” vision, with the goal of representing Jefferson as a single enterprise consisting of multiple constituencies (University, Clinical, Innovation, and Philanthropic Foundation).

managing director: jon mysel, design directors: chloe walker & CHRISTIAN LINSEY,
visual and UX designer: Sarah knotz + staff

Our team designed a fully responsive website that celebrates Jefferson’s unification as an esteemed health care institution excelling and innovating in the areas of patient care, education, and research. 

The enterprise website featured a scrolling parallax design with full bleed photography and a series of videos celebrating Jefferson’s history and unification message.

After the initial redesign, we continued to partner with Jefferson to improve select sections of the site over time, including the Care & Treatments search experience, and the Find a Doctor experience.

Jefferson needed a way to consistently display provider profiles across a growing network. The improved Find a Doctor experience modernized the search interaction and humanized providers through the addition of photos, ratings, videos, and care philosophy statements.