Teachers Pay Teachers Search Experience

challenge

Educational online marketplace Teachers Pay Teachers’ search experience had extensive usability issues that slowed down the search experience and prevented busy teachers from finding what they needed on the site.

Extensive user research with users around pain points and goals in combination with an independent UX audit uncovered a range of outstanding issues to address.

Usability issues were addressed one by one, taking TPT’s unique user base into account.

Consulting the Baymard Institute’s Search best practices bolstered other UX decisions, such as offering the choice to collapse the lesser used categories, unifying the architecture of subcategories, and offering overarching clear and expand functions.