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Jefferson Unified Website

Jefferson Unified Website

 



challenge

Jefferson envisioned a new website that could unite their Hospital and University under a new “One Jefferson” vision, with the goal of representing Jefferson as a single enterprise consisting of multiple constituencies (University, Clinical, Innovation, and Philanthropic Foundation).

 
 
 

In celebration of Jefferson’s unification of patient care, education, and research we designed a fully responsive website to highlight the institution’s history as an esteemed, innovative health care center in the Philadelphia area.

 

The enterprise website featured a scrolling parallax design with full bleed photography and a series of videos celebrating Jefferson’s history and unification message.

 
 
 
 

After the initial redesign, we continued to partner with Jefferson to improve select sections of the site over time, including the Care & Treatments search experience, and the Find a Doctor experience.

 
 

Jefferson needed a way to consistently display provider profiles across a growing network. The improved Find a Doctor experience modernized the search interaction and humanized providers through the addition of photos, ratings, videos, and care philosophy statements.