TPT’s Educational Marketplace Search Experience

CHALLENGE

For busy teachers with limited time, TPT's resource search was getting in the way.

Usability issues made it slow and frustrating to find the right resources.

To understand where the experience was breaking down, I paired qualitative research on users' goals and pain points with an independent UX audit.

Together they revealed several key issues to solve.

I addressed each usability issue with TPT's teachers in mind.

Baymard Institute's search and filtering research guided several key decisions, including collapsible sections for less-used categories, a unified subcategory structure, and global clear-all and expand-all controls.